The purpose of an article page is to read the article. It’s not to show an advertisement. It’s not to get a click. It’s not to create a lead. It’s not to read related or recommended items. It’s to read the damn article!
I think this sort of thing happens because nobody really believes they’re building relationships with readers. It’s too bad, if people just honored the very basic interaction they are asking people to have with their content, they might just build the relationship they’re looking for.
Joshua Porter, Breaking the fundamentals