RobbyEdwards.com…just wait until I really get going!

Mark Pilgrim explains what is going to happen on August 31, 2008. In the process he skewers Digital Rights Management:

“Microsoft named this developer platform “PlaysForSure”, and they (and their partners) ran many, many ads decrying the fact that music purchased from Apple’s iTunes Music Store would “only” play in iTunes and on iPods. This was, technically speaking, true — and indeed it is still true, and it is why I have cautioned Dora and you and anyone else who would listen that you should never “purchase” anything from the iTunes Music Store that you might want to “own” longer than Apple was willing to allow. Nor should you “purchase” anything from a “PlaysForSure”-compatible music store, and for the same reasons, only with the word “Apple” crossed out and “Microsoft” written in in crayon.

“To their credit, if that’s the right word, you can now purchase some music from the iTunes store that is unencrypted and plays anywhere. Apple calls these songs “iTunes Plus”, because it sounds so much better than calling everything else “iTunes Minus.” Apple has also promoted podcasts and other non-traditional sources of “things you might want to download onto our handheld devices where we make all of our money.” Steve is many things, but he is not an idiot.

“To demonstrate the awesomeness of their developer platform, Microsoft opened their own online store, MSN Music, so they could compete directly with their business partners who also offered “PlaysForSure”-compatible music downloads. Because there’s nothing end users love more than fake choices.”

—Mark Pilgrim: The day the music died [dive into mark]